Online casino marketing is a serious business. There are a lot of things that need to be done for the marketing efforts to be successful. And this definitely isn’t an easy thing to do. To that end, the online casinos need to enlist all the help they could get. And one of the methods that they use for this purpose is affiliate marketing. If they use the affiliate programs, then they could get more players to play. In exchange, they need to pay commissions. This is the essence of the affiliates programs. And one of the best affiliate programs out there goes by the name of IVY Affiliates. You can read more about it below.
Go to IVY Affiliates here
The basics of IVY Affiliates
Also, an important thing to consider is whether the particular Affiliates program is licensed. The IVY Affiliate program is licensed by one of the biggest authorities in online gambling. What we’re talking about here is the United Kingdom Gambling Commission.
The IVY Affiliates commissions
Online casinos will need to know what the payment arrangements are when it comes to the IVY Affiliates. The IVY Affiliate commissions are paid based on the net revenue sharing plan. This means that the casinos will need to pay a part of the entire net revenue that they have generated with the help of the IVY Affiliates. And this goes for any month. The way to calculate the net revenue sharing size is simple. All you need to do is take the gross revenue and then take out from it the platform and gaming fees and taxes, the fraud expenses, and the charitable donations. What you’re left with is the sum that will be the basis for the net revenue sharing plan.
Another important thing about the IVY Affiliate program is that it’s tiered. The affiliates will be expected to bring in a certain number of customers to the casino per month. If they do this consistently, then they will get a bigger share of the revenue by moving through the tiers of the program. Also, an important thing to note is that there is no negative carryover when it comes to the IVY Affiliates program.
And most casinos and casino owners are pretty satisfied with the rise of their revenues and customer base. So, this is the main reason for the ever increasing popularity of the IVY Affiliates program.