Though online casinos have traditionally targeted male players, there is a rise in female-centric online casinos in today’s world. As women discover that they are more comfortable gambling in the privacy and safety of their own homes, online casinos are sitting up and taking notice. Something that Casino-Bonus.com noticed and wanted to learn more about.
More focused on the social aspect of the experience
Women tend to be social creatures, flocking to online casinos because it allows them to meet and chat with other players while stay remaining somewhat anonymous. Many are more focused on the social aspect of the experience than on playing to win. Something men are thought to do much more frequently. For this reason, female-centric casinos often report that though female players place small bets, but will play significantly longer than men who simply want to win any and every game that they can.
Social games appeal to women
Two of the most social online casino games that attract female players are Bingo and Poker. In most cases, Bingo and Poker lobbies include game rooms with chat moderators. So women can freely communicate without creating hostility among their fellow players. As competitive as male gamblers often are, female gamblers are much less so. As a result, they tend to play slot machines more than men do. The main reason for this is that in slot machines there is no competition to enter into with other players.
That being said, there are several online casinos that have been created entirely with women in mind. This includes Manhattan Slots and 888 Ladies, among others. Branded to appeal to women, they offer an experience that makes it more exciting for their members. Online casinos that cater to women are less flashy and calmer than most of the online casinos that men prefer.
Once they have found an online casino they prefer, women stay more loyal to a particular casino than men do. This is especially true in the case of the rare online casinos that support a worthy cause. By donating some of their revenue to a particular charity. This appears to be a major selling point to women who are looking to justify their online gambling activities.
41% of the gamblers are female
Online casinos that market themselves primarily to women take a whole different approach to entertainment than those that cater to men. In fact, as of 2017 it was determined that 41% of online gamblers were female. This number is expected to grow over the coming years. The top three areas of online gambling that women participate in the most are slot machines, Poker and sportsbooks. The rise in the number of women betting at sportsbooks has revealed that over the years they have become more competitive gambles than they were in the past.
This number is expected to grow over the coming years
With the growing interest women have taken in online gambling, it is only a matter of time before the industry shifts from more male players to more female players. Today’s online casinos are focusing on marketing to those who they feel can get the most out of the games they have to offer, especially for women.