Sports have been popular since the dawn of civilization. Some of the most popular people in the world are sports stars. When you combine the star power of the sports stars with promotional goals – you get a powerful marketing campaign. Many of the top-level gambling companies have caught on to this. They have hired some of the biggest sports stars in the world for promotional purposes. That being said, you will find information on some of the biggest arrangements of this kind, below.
sports stars and promotional campaigns do mix well together
Neymar Jr. and PokerStars
Cristiano Ronaldo and PokerStars
It seems that PokerStars is making really big investments into attracting the top sports stars in the world. And Cristiano Ronaldo – arguably the biggest name in soccer, is one of them. He has over 30 million followers on Twitter and more than 100 million on Facebook. He currently plays for Italian football club Juventus. Since Ronaldo has always been a fan of poker, it was natural for him to sign for PokerStars.
Zlatan Ibrahimovic and Bethard
Bethard has recently signed Zlatan Ibrahimovic, a somewhat controversial European football player. Despite the controversy around him – there is no arguing that he wields big star power. He’s playing for the American football team Los Angeles Galaxy.
Sports stars and Gambling companies – Match made in heaven?
There’s no denying that sports stars and promotional campaigns do mix well together. We can only speculate about what kinds of future deals will be made in this sense.
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